See how Blue Sheep have solved marketing challenges for others

To extend its business reach and drive greater sales, Rapid Racking looked for a suitable company to provide detailed prospect data and complementary analytical services to support its marketing plans and business growth aspirations.

Rapid Racking benefited from an 11% increase in sales and a 30% increase in profits.

A hosted solution was developed utilising a range of software applications including Alterian Marketing suite and Dynamic Messenger to deliver a single point of access for all customer data queries and marketing information. The Aim platform provided an end to end solution combining customer and prospect platforms and an integrated business intelligence analysis facility.

With one chance to get it right, the preparation for the marketing of the Marks and Spencer Christmas hampers required both thorough planning and timing. 

M&S turned to Blue Sheep for some fresh ideas for targeting a business audience and we used a combination of direct mail and email marketing to capture business customers for its high quality hampers.

We produced an ROI of £32 for every marketing pound spent in 2007.